Holdin' Down The Culture
Christopher “The Notorious B.I.G.” Wallace will be featured on Rap Snacks chips as part of the company’s ICON line. The potato chip company honored the late Brooklyn-bred legend with two flavors: Cookout BBQ Sauce and Honey Jalapeno.
The snacks are created in partnership with the Christopher Wallace Memorial Foundation & Rap Snacks’ ‘Boss Up’ Foundation. Both organizations will benefit from sales of the product. Biggie’s mother, Ms. Volletta Wallace, stated via a press release,
“I’m happy to announce our partnership with Rap Snacks and the Rap Snacks Boss Up Foundation to create delicious flavored potato chips packaged with my son’s, Notorious BIG moniker and image. Our primary focus in doing this deal was to assure a portion of proceeds of sales are paid to The Christopher Wallace Memorial Foundation to further our efforts of providing computers, books and other educational tools to inner city youth as well as assistance to the elderly in the Urban communities.” Rap Snacks founder, James Lindsay shares, “It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture. This partnership is not only an opportunity to pay tribute to those change makers, but through these collaborations we are able to give back to our own in a meaningful way. We value the roles our icons have played and are grateful for their service to urban communities.”
Rap Snacks founcer and CEO James Lindsay, who founded the company in 1994, adds, “It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture…”
Lindsay’s partner, Master P, recently announced during an interview on TMZ Sports that Rap Noodles will join Rap Snacks in being distributed in over 4,700 Wal Marts. Find that clip below.
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Source: www.rapsnacks.net
