In a recent interview with Bootleg Kev and DJ HED for Real 92.3 LA Royce Da 5’9″ was asked to breakdown his lyrics, “put the effort in the art/ not the wave” to which Royce responds, “I feel like a lot of the wrong things are being marketed to the kids….The big companies and the ‘powers that be’ …they’re marketing fame to the kids. So a lot of the kids energy is being put into everything and the then the art [rap] becomes secondary.”
“You gotta treat it [rap] like art. That’s why I call it art all the time because the art is being hung up at the Louvre [Museum] in France. That sh*t is being sold for millions of dollars because it’s art; it’s consider art to the enthusiasts. You gotta kind of look at music the same way…”
Royce then elaborates on the psychological and business aspect of the Rap Game.
Catch the brief clip below.