Holdin' Down The Culture
A Black-owned business is currently being subjected to a wave of negative online reviews after the company’s founder, Beatrice Dixon, was featured in a Target advertisement, where she said she hoped her success could pave the way for Black girls. Dixon specifically states,
“The reason why it’s so important for Honey Pot to do well is so that the next Black girl that comes up with a great idea, she can have a better opportunity. That means a lot to me.”
It’s important to note that overall, according to the U.S. Department of Commerce, minority-owned firms make up 15 percent of U.S businesses and generate 3 percent of all total income. Minority-owned businesses are those owned by Black-Americans, Hispanics, Asians and Pacific Islanders, or American Natives and Alaska Natives. In other words, of all the revenue generated by American business only 3% is made by a minority-owned business. White-owned American business make up 97% of total income generation even though, according to the U.S. Census Bureau, White-Americans comprise 76% of the U.S. Population.
In this context, is the anger aimed at Beatrice Dixon justified?
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Honey Pot, a black woman owned natural hair care line that’s sold in Target, had a commercial where they said they want to empower black girls.
Now white women are mad and have been leaving them a low rating.
Please give them 5 stars https://t.co/FABhpr4ZkH
— I’m 10 Years Older Than Mark (@eleven8) March 2, 2020
Shout out to all of the Black women and allies who gathered the edges of racist trolls who were upset by @Target commercial featuring The Honey Pot Company because the owner highlighted inspiring the next generation of #BlackGirlMagic for #BHM! 💜✊🏾
— Dr. Keosha T. Bond (@drkeoshabond) March 2, 2020
Honey Pot will definitely get more support now.
1. People will be curious about all the ruckus.
2. If you never heard of it and want to support black business.. #GoBuyHoneyPot
— Carla Wants Poetic Justice (@Carla32189368) March 2, 2020
Not today Karen. Not today!!! Please go to @Target and purchase @thehoneypotcomp #GoBuyHoneyPot I just ordered 6 items and will gift them! #WeHaveBuyingPower pic.twitter.com/lYyQ2kIhgR
— Melva Tate – TheSuccessCoach (@thecareercoach) March 3, 2020
