The Game has been building up anticipation for what he’s said will be his last rap album. Born 2 Rap is scheduled to drop next month, November. It also seems like the Bompton rapper will do so under his own record label, Prolific Records.
What’s interesting is that The Game has been channeling his inner Nipsey Hussle spirit ever since Nip’s tragic killing. Now, it seems like The Game is also channeling Nip’s catch phrase ‘Prolific’ after launching his record label, Prolific Records complete with merchandise, marketing & promotion.
Nipsey Hussle popularized the term “prolific” in the rap community. He even tatted the word on his face.
Also, he’s remembered in the City Of Angels with a prolific billboard (pun intended).
Most importantly, The Marathon Clothing company today announced they will be selling gear with the very term “Prolific” on it. They captioned the post,
“Coming soon to TheMarathonClothing.com”
Then, one of Nip’s people from All Money In posted the following in their IG stories,
On Nip’s debut album, Victory Lap, he leads off the album’s main single, also titled Victory Lap, with the very word “prolific.” Who knows, maybe The Game is still paying homage.