LeBron James will executive produce a three-part docu-series on the evolving role of today's athlete in the context of the sociopolitical climate. The docu-series, named Shut Up and Dribble as a jab at Fox News' Laura Ingraham for her statement about James in February of this year. Since then the NBA mega star has made a habit of using the hashtag #MoreThanAnAthlete.
The docu-series will be executive produced by Maverick Carter, Rich Paul, Martin Desmond Roe, Chris Uetwiller, Datari Turner, and series director Gotham Chopra in addition to LeBron James. The project is a SpringHill Entertainment production, a company co-founded by LeBron James and Maverick Carter.
On Monday Showtime CEO David Nevins made the announcement and said of the project:
“If being a star athlete is inherently a political experience, ‘Shut Up and Dribble’ tells that complex and dramatic story from the past to the present and from the inside out, [...] LeBron James is one of many competitors whose place in the spotlight has led not to silence but perspective, and he, Maverick Carter and Gotham Chopra have given us an important, insightful docuseries that should bring their fans and fellow citizens to a higher level of discourse, rather than the dismissal satirized in the title.”
Shut Up and Dribble is set to premiere this October on Showtime.