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Amazon Employee Takes Rap Hustle To Next Level; Tags All Shipment Boxes w/ His QR Code

The reason why we will in an era of gimmicky rappers is multifold. Some reasons may seem unacceptable and other gimmicks may make sense after the fact. The main purpose behind any gimmick, whether it’s 6ix9ine pretending to be a gangster or Young Thug exhibiting unorthodox dress codes, is to gain attention in a saturated market full of noise.

This leads us to a rapper named Juice who released his project ‘Soul Searching.’ Juice claims to have just graduated from college with a degree in Marketing and is putting his degree to work with guerrilla tactics. From his warehouse job for Amazon the aspiring rapper is tagging all of Amazon’s shipment boxes with a QR code that allows anyone who scans it to access his material.

Hopefully Juice can make a breakthrough but one thing to keep in mind when marketing a product/ service is who your Target Market is. Who are the people you want consuming your product/ service? In other words, if the shipment boxes Juice is tagging with his QR scan code are ultimately being delivered to grandmas then there’s a good chance they won’t be interested in the rapper’s music even if they scan on the code. Same can be said about middle-aged, working men or mothers who more-than-likely wouldn’t be interested in hearing the music of a young college graduate. Then again who knowns? One thing for sure is it pays to fail forward.

Catch Juice’s post below.

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“Got a job at Amazon to put stickers on EVERY package that come threw๐Ÿ‘€๐Ÿ˜ค๐Ÿ˜ค๐Ÿ˜ค #PS Imma prolly get fired ๐Ÿคฃ๐Ÿคฃ๐Ÿคฃ๐Ÿ–•๐Ÿพ๐Ÿฆ yโ€™all tag @saycheesetv and @theshaderoom ๐Ÿ˜‚๐Ÿ˜‚ #packinthemailitsgone”

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